Author James Zappen wrote the book The Rebirth of Dialogue: Bakhtin, Socrates, and the Rhetorical Tradition. In his book he writes,
Dialogue is not simply a way of persuading others to accept our ideas, but a way of holding ourselves, and others, accountable for all of our thoughts, words, and actions. In supporting this premise,Bakhtin* challenges the traditions of argument and persuasion handed down from Plato and Aristotle, and he offers, as an alternative, a dialogic rhetoric that restructures the traditional relationship between speakers and listeners, writers and readers, as a mutual testing, contesting, and creating of ideas. . . Bakhtin’s dialogic rhetoric is not restricted to oral discourse, but is possible in any medium, including writing, graphic, and digital.
This makes me think about the words I use to communicate my ideas, thoughts, and opinions to others. It made me realize my words are not to impact others, but instead to hold myself to a specific standard I hold for me. Are my words impacting myself to a higher standard and encouraging myself, or bringing myself down?
I chose to analyze a blog on the Food Network’s blog “FN Dish” because of my love for unique and good food! The blog I read is called “Melissa’s Top 10 Supermarket Saving Strategies” by Melissa D’Arabian Everyone is interested in saving money, right?
Melissa’s D’Arabian’s blog only includes one hypertext throughout her work. The hypertext directly links to her website. She reaches out to the audience with ethos. On the website it shows that she is a celebrity chef and has credibility to her work that she writes because of her culinary background.
In Janice (Ginny) Redish’s book Letting Go of the Words chapter one she states “Site visitors often want to just grab what they need and go on to look up their next question, do their next task, make a decision, get back to work, or do whatever comes next for them.” Following this statement is a list, one of the key points on the list is “Breaking your text into short sections with clear headings” (Redish 6). D’Arabian uses this concept into her blogging style very well.
D’Arabian also does a great job in her blog expressing the clear purpose. The title sells the reader to the entire blog. In Chapter two of Redish’s book she goes on to describe the idea of planning the blog. “Successful writers don’t start by writing. They plan before they write (and they plan while they write and through all their revisions).”